How do people respond differently to messages about caring for the trees in the yard? Which messages motivate homeowners to contact a certified arborist to help them care for their trees? This spring, the Wisconsin DNR partnered with the Wisconsin Arborist Association (WAA), University of Wisconsin-Madison and UW-Extension to design a Facebook outreach campaign to test these questions. A new resource with the results and social marketing insights from the study is now available.
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