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New Report Series Tracks Post-Pandemic Footprint Of Northeast-Midwest Forest Products Industry

By Ram Dahal, Wisconsin DNR Forest Economist

The Department of Forestry at Michigan State University, on behalf of the Northeast-Midwest State Foresters Alliance Forest Markets & Utilization Committee, has released a new, USDA-supported report series detailing the economic contributions of the forest products sector. This project consists of one comprehensive regional report and 20 state-specific reports.

The study utilized 2023 IMPLAN (Impact Analysis for Planning) data, the latest data available at the time of the analysis and compared it to the previous benchmark study completed in 2020 which relied on 2017 data. Looking at these timelines side by side, the reports show how the forest products sector reacted to COVID-19 supply chain issues and give us an updated look at its current post-pandemic health.

By assessing core economic indicators including employment, output, labor income and value-added, this series provides metrics that state agencies and industry leaders can use to monitor forest resource economic health, justify strategic capacity-building investments, target local workforce development, and shape regional forest management policies to actively strengthen the sector.

In the Northeast-Midwest region, the forest products industry acts as a $203 billion industry, directly supporting over 514,000 jobs. When accounting for the ripple effects throughout supply chains and household spending, the sector’s total footprint grows to a massive $387 billion and over 1.28 million jobs. This shows a substantial increase from the 2017 report, which recorded a $327 billion total footprint, highlighting the sector’s long-term growth and its powerful ability to support wider employment.

Compared to 2017, the Northeast-Midwest region’s forest products sector saw a 5.1% decline in direct employment and a 2.9% drop in gross output. Despite this, the industry showed resilience with a 1.7% net gain in value-added wealth, reaching $63 billion, while individual worker productivity increased to $395.27 thousand in output per job.

The report also reveals distinct manufacturing and labor patterns across individual states. Pennsylvania leads the region in direct employment, followed by Wisconsin, Ohio, Indiana, and Michigan. However, when measuring value of production, Wisconsin takes the top spot, followed by Pennsylvania, Ohio, Michigan and Indiana. Ultimately, these rankings demonstrate that while some states serve as major labor hubs, others excel in high-value, high-output production, providing each state agency with targeted insights to strengthen their specific local advantages.

These state and regional reports provide a clear, reliable guide for anyone looking to support the regional forest economy. This analysis helps state agencies, industry groups, and investors track sector health and create better workforce and marketing strategies. The complete series of state and regional reports is now available through the Michigan State University FERM Lab Forest Product Industry portal.

Wisconsin Forest Products Industry Navigates Challenging Market Conditions

By Elle Soderberg, Wisconsin DNR Forest Products Specialist

Wisconsin’s forest products industry continues to navigate a challenging market environment as mills, loggers and other industry partners respond to changing demand, limited pulpwood markets and broader economic uncertainty.

The Wisconsin DNR Forest Products Services team regularly connects with forest industry partners throughout the state to better understand regional and statewide market conditions. Recent conversations indicate that while portions of the industry remain stable, pressure continues across several key markets.

One of the most significant challenges remains Wisconsin’s pulp and paper sector. Recent mill closures have reduced available outlets for pulpwood and disrupted traditional fiber flows. The Ahlstrom mill in Kaukauna has resumed purchasing wood, but volumes remain limited as the market continues to adjust following the closure of Ahlstrom’s pulp mill in Mosinee. Suppliers with established contracts have generally experienced typical seasonal fluctuations, while those displaced by mill closures have faced greater difficulty finding new markets.

Conditions in the hardwood lumber market also remain difficult. Timber is generally available, but mills report that log costs remain high relative to finished lumber prices. Weak housing and construction activity has further reduced demand for hardwood products traditionally used in flooring, cabinetry and trim. White oak has been particularly affected, with green 4/4 FAS white oak prices falling nearly 24% over the past year and approximately 30% compared with two years ago.

Logging operations continue to feel the effects of these market conditions. Limited pulpwood outlets, changing weather patterns, increased fuel prices, and workforce availability remain persistent concerns. Wisconsin has ample harvestable timber, but some landowners are finding it increasingly difficult to secure logging contractors, while reduced demand is limiting economically viable markets for harvested material.

There are, however, some positive market signals. Industry contacts reported stronger demand for hickory, cherry and hard maple, while some Wisconsin and Lake States producers have experienced improved export opportunities. Strong demand from European and Asian markets has helped certain producers offset weakness elsewhere in the market.

Other wood markets remain mixed. Hardwood pallet production continues to lose market share to softwood, creating concern about the stability of low-grade markets. Railroad tie demand is also expected to soften, with the Railroad Tie Association forecasting demand of approximately 19.7 million ties in 2026 and 19.2 million in 2027.

Looking ahead, Wisconsin’s forest products industry is expected to remain cautious. While some sectors are showing signs of stability or growth, overall activity remains below full capacity. Future conditions will depend heavily on pulpwood market adjustments, housing and construction activity, broader economic conditions and the industry’s ability to adapt to changing markets.

Forest Regeneration Monitoring 2026: Recap And Notes From The Field

By Gabe Spangler, Wisconsin DNR Forest Regeneration Monitoring Coordinator

Beginning in 2018, with the perspective that we as Wisconsinites should understand the effect of deer on our forested systems, the Forest Regeneration Monitoring (FRM) program was created.

Since then, there have been many plots sampled, lessons learned, and questions raised as the sampling protocol has been refined and the data has accumulated. FRM as a research-focused dataset involves how forest types are regenerating over time.

To assess this, we re-sample or “revisit” sites every three years. In a few weeks’ time, we will close the ninth year of FRM, and the third “cycle” for all original 2018-2020 sites still in the program. This cap-off of tertiary visits is the key to establishing trends in forest regeneration, where many sites have seen three separate visits over the years.

closeup of sugar maple leaves and seedlings

Sugar maple at various stages in Vilas County, showing examples of what revisits can illustrate. / Photo Credits: Wisconsin DNR

In 2025, the program was able to resample 83% of all stands sampled in 2022. Of the 17% not sampled, common reasons included:

  1. The private landowner could not be reached or declined to have us sample.
  2. The stand was not a true regeneration harvest, not harvested at all, or was regenerating artificially (i.e. planted into red pine).
    1. Old overstory removals sometimes fell into this category, with the former advanced regeneration graduating into the tree category, which causes the data to look like there is not ample regen when there otherwise may be.
  3. The stand was too difficult to access, there were safety concerns, or the acreage was too large.
Two photos of a tree stand taken three years apart

A regenerating forest stand in Pepin County, shown in two photos taken from the same location but three years apart. / Photo Credits: Wisconsin DNR

I believe that, for a good read on how Wisconsin forests are regenerating, FRM needs to have many young, regenerating stands in the program, 3-5 years from the original harvest meant to spur regeneration, in addition to these aging revisit sites. Data from young sites is likely just as valuable in evaluating how deer are impacting forest regeneration as our older sites.

Many things can change in three years of forest management, including change of ownership, change in management direction, and change in FRM sampling protocol.

At the beginning of our third cycle in 2024, we in FRM decided we would not be targeting forest stands that relate to the forest types described in the USDA’s Forest Inventory and Analysis (FIA) as elm-ash-cottonwood, and fir-spruce. This narrowed down our focus to commonly managed cover types of maple-birch-beech, oak-hickory, white/red/jack pine, and aspen in very few select counties.

A closeup of a fast-growing young oak stand.

A survey pole is swallowed by oak regeneration in Monroe County. / Photo Credit: Wisconsin DNR

Additionally, we try to sample only regenerative harvests to deepen our understanding of how commonly managed forest types in Wisconsin are responding to their treatments, to the presence of deer, and to our ever-shifting ecosystems.

In many other inventory systems, sites are sampled whether they are managed or not; the forestry-related goal of FRM is to reflect on data in stands where the objective is regeneration. This will give us a window into the impact of forest management and the future availability of forest products and forest ecosystem services.

The 2026-2027 goal of the Wisconsin DNR’s FRM program is to:

  1. Get the big picture data out there, in the form of reports, figures, and interactive maps, for internal and external use.
  2. Reflect on strengths and shortcomings, adjusting the protocol and sampling accordingly.

Notes From The Field

I can’t begin this section without personally expressing my gratitude that I live in a state with so many uniquely powerful forestry programs and intelligent professionals working to make Wisconsin forests so wonderful. I have sampled for regeneration in nearly every county in the FRM program through my time as a technician and as a coordinator doing team and group trainings and have been consistently impressed at our ability to maintain incredible ecosystems. With each stand, with each county, come a different set of challenges; we aren’t always successful right away. Economic logistics, invasive species and deer all pose a threat to forest regeneration, but the adaptability and thoughtful measures I have seen applied have given me a lot of hope for the future.

What Is FRM Good At?

chartTallying species into height classes and resampling the same sites gives insight into what species are commonly succeeding in systems across our state. This not only lets us examine those “reverse J-shaped” curves of species we want to dominate the canopy, but also of the species that may give some trouble in management. A good example of a statewide trend in recruitment is how prevalent red maple is in regenerating stands where the objective is oak. Red maple germinates and stump sprouts with extremely high success, and continues to perform highly in the absence of fire from our land. As for oak, a “scrubby” species like black oak recruits aggressively when present. The dry sites that this species primarily exist on seem more resistant to turning over into mesic hardwood forests. Black oak, despite only being found on 39% of sampled FRM sites, makes up a significant proportion of our sampled oak saplings over 5 feet statewide. Northern red oak is found on 79% of FRM sites managed for oak, and makes up a somewhat comparable volume of all 5-feet-plus saplings.

FRM data can give us foresight of not only forest product availabilty, but the ecological challenges that we may face. Our trees are threatened by all too many pests and diseases, and local overabundance of any one particular species could be a red flag for forest health.

What Could FRM Data Do Better?

I believe that FRM could tell a more complete story of competition. For example, FIA data is more descriptive of other challenges to forest regeneration that we face. In recent years, the federal program has begun tallying buckthorn as it is a rapidly growing component of our forests. This is comparable to FRM, where we do not tally buckthorn, but we do tally some non-commercial species like ironwood and musclewood within plots, as these species provide a challenge to foresters managing for timber production and ecologically important canopy trees. Having more non-commercial and invasive species tallied is important, as serviceberry means something very different to the future of the forest as woody competition compared to an exotic species like glossy buckthorn. In FRM, the estimated percent of cover of various competition only tells half the story.

Caveats Of FRM Data

FRM plots are taken on a basis of roughly one plot per every five acres. With the immense variability of forests, this is simply not enough to tell definitively whether or not an individual stand has successfully regenerated. Stand level data gives us insight, but forests still need watchful eyes of trained professionals. Individual stand observations and stand level data supplement each other, with neither being a standalone indicator of successful regeneration in many cases.

Deer browse is scored as a percent of stems of a species within a plot browsed within the last 12 months. This means that if a species has regeneration with many stems above 5’, that species could have significant deer pressure at the browse level, however, the data will show a low browse value, suggesting the immediate next generation of that species on the site is not heavily impacted by browse. Deer browse data within FRM is good for determining how forests are faring in the presence of deer, but there is noise when it comes to overall deer pressure at the browse level. Another consideration is stump sprouts, often extremely vigorous and preferred by deer. We do not tally stump sprouts, but anecdotally, I have noticed stump sprouts at the browse level often become deer buffets, whereas stump sprouts making it past the browse level drastically drop the deer browse estimates of that particular species.

Some Factors Affecting Regeneration

photo of fence protecting tree stand

Successful deer fencing on private property in Waupaca County. / Photo Credit: Wisconsin DNR

Depending on where one is in the state, herbivory could be at the front of your mind, or at the back. We have counties in Wisconsin where deer population estimates have nearly tripled in the last 20 years. These areas are generally within an agricultural matrix and have aging and decreasing hunter populations. Foresters working on private land in these regions often have a significant challenge with getting forests to regenerate under such heavy deer pressure. However, FRM deer exclosure sites in remote forested regions of the same counties show very little difference between stems browsed inside the fence versus outside. One could speculate if deer are “urbanizing” across our state, flocking to vacation homes and woodlots connecting to farms and moving out of remote areas with predator populations, almost acting as livestock as opposed to wild creatures. Deeper interpretations of this phenomenon are better left to wildlife professionals.

Two photos of regenerating yellow birch.

The duality of seedbed preference of yellow birch. At left, seedlings grow on a skid trail; at right, on a nurse log. Rarely is new growth seen in between. / Photo Credits: Wisconsin DNR

There are many site-specific factors that FRM does not include in the dataset. For example, regeneration may be greatly affected if the site had been scarified, burned, had earthworms, or was flooded for years post-harvest. Some species have very specific seedbeds and can be present in small amounts, and sampling may gloss over it entirely. Yellow birch comes to mind; this is a species that does not show a large amount of small seedlings, but the rate of recruitment can be rather good when it is present. All sorts of nuances and anomalies exist in the field, and this is a reason why I think taking a moment for 2-3 sentences of notes in addition to quantitative data can prove extremely useful in the interpretation of stand data.

An infinite number of factors swirl about when discussing successful regeneration. To name a few more, silvicultural efficacy and the presence of advanced regeneration, changing soils and weather patterns, and invasive species all play a role in our success in regenerating healthy forests. Statewide regeneration is not a simple thing to dissect. I hope that FRM data will continue to provide to our understanding of forest systems in Wisconsin, and that we can continue to adapt to challenges and innovate new ways to use the dataset.

Calendar of Events

  • Forest Products Week: Statewide in Wisconsin. Oct. 18-24, 2026. Tours and special events will be hosted throughout the week at various locations, including logging sites, sawmills, paper manufacturers, secondary and urban wood manufacturers. Learn about events being held across the state.
  • The Great Lakes Kiln Drying Association Fall Meeting: Appleton, Wisconsin, Nov. 12-13, 2026. Attendees will have the opportunity to tour local secondary wood manufacturing facilities. Additionally, Friday’s sessions will feature several informative presentations on the lumber industry. Learn more about this opportunity and register.
  • The Lakes States Lumber Association’s Annual Winter Meeting: Sheboygan, Wisconsin, Jan. 20-21, 2027. Find more information and register.

Fall Webworm Spins Its Way To Attention

A web spun by fall webworm.

Fall webworms form a tent on a tree at Hartman Creek State Park in Waupaca County, August 2026. / Photo Credit: Wisconsin DNR

By Bill McNee, DNR Forest Health specialist, Oshkosh;
Bill.McNee@wisconsin.gov or 920-360-0942

The native insect known as fall webworm (Hyphantria cunea) has been generating calls from curious property owners over the past few weeks.

Continue reading “Fall Webworm Spins Its Way To Attention” →

Needle Rust On Spruce, Fir And Hemlock

closeu[p of balsam fir needles with needle rust

Balsam fir needles infected with needle rust turn bright yellow. / Photo Credit: Wisconsin DNR

By Linda Williams, DNR Forest Health specialist, Woodruff;
Linda.Williams@wisconsin.gov, 920-360-0665

Although this summer has been dry in north-central Wisconsin, there was enough moisture this spring to promote some needle rusts. Needle rusts are fungi that infect needles of various conifers. Most rusts require two hosts to complete their life cycle.

A look at common types of needle rust:

Continue reading “Needle Rust On Spruce, Fir And Hemlock” →

Species Spotlight: Princess Tree

By Carter Hellenbrand, DNR Invasive Plant Field Specialist, Fitchburg;
Carter.Hellenbrand@Wisconsin.gov

Princess tree.

Princess tree growing in a hardwood forest. / Photo Credit: Nancy Loewenstein, Auburn University, Bugwood.org

Note: This is the fifth and final installment in the Forest Health News “Invasives Spotlight” 2026 series, a monthly series of Forest Health News articles.

It may have enormous heart shaped leaves, fragrant flowers and a name fit for royalty, but this botanical princess can quickly become an issue in forests.

Princess tree (Paulownia tomentosa) is a non-native invasive deciduous tree that can grow to be over 60 feet in height. It is a prolific seed producer, with individual capsules containing up to 2,000 winged seeds each. These seeds are readily dispersed by wind and waterways.

Not only does this species reproduce via seed, but it also can spread vegetatively through adventitious buds on its roots. When the tree is damaged, burned or cut, root suckers are often produced from these adventitious buds. The sprouts that form from these root suckers can grow up to 15 feet in a single growing season, resulting in more princess trees and a bigger problem.

Princess trees grow in a variety of habitats including forests, stream banks and roadsides. Due to its large leaves, typically ranging from 5 to 12 inches long but sometimes reaching 2 feet in length on juvenile trees, this species easily shades out surrounding vegetation and prevents native tree regeneration. This will ultimately lower the biodiversity of the ecosystem wherever this invasive tree is found.

History Of Princess Tree

A native of eastern Asia, princess tree was first introduced into North America as an ornamental and had been planted widely throughout the United States before becoming a regulated species.

In Wisconsin, princess tree is listed as prohibited under the Invasive Species Rule NR40. The rule makes it illegal to possess, transport, transfer or introduce this species in Wisconsin. There have been positive detections for this species in Dane, Grant, Waukesha, Milwaukee, Racine, Trempealeau and Door counties, but the overall distribution is still thought to be limited at this time.

Identifying Princess Tree

Closeup of princess tree leaves.

Large oval to heart shaped leaves of princess Tree. / Photo Credit: Nancy Loewenstein, Auburn University, Bugwood.org

Leaves: Broadly oval to heart-shaped and are very large, ranging from 5 to 12 inches long and 5 to 9 inches wide on more mature plants. Leaves can be more than 2 feet long on juvenile plants or stump sprouts.

Flowers: Bloom in early spring, tubular flowers appear in showy pyramidal clusters, are lavender in color and produce a vanilla fragrance.

Fruit: Seed is contained in clusters of green oval-shaped capsules that turn brown once mature. Each individual capsule contains up to 2,000 winged seeds.

Tubular princess tree flowers that are lavender in color and grow in clusters. / Photo Credit: Leslie J. Mehrhoff, University of Connecticut, Bugwood.org

 

 

 

 

 

Fruit of the princess tree.

Green, oval shaped capsules that hold up to 2,000 princess tree seeds and will change color to brown once fully mature. / Photo Credit: Robert Vidéki, Dcoronicum Kft., Bugwood.org

Lookalikes

Northern Catalpa: Tree with large heart shaped leaves that closely resemble princess tree. However, catalpa has bell shaped white flower clusters and produces long slender bean-like seed pods instead of the capsules. The center of a princess tree stem, also known as a pith, is hollow or chambered on the inside while the pith of northern catalpa is solid without chambers.

Reporting Princess Tree

There is a limited number of known populations of princess tree in Wisconsin. Eradication is still possible. If you think you have found princess tree, please report it to Invasive.Species@wisconsin.gov. At a minimum, please include the location and clear photos of the plant’s identifiable features. Other important details such as population size and landownership are also encouraged.

Lookalikes

Closeup of northern catalpa flowers

White, bell-shaped flower clusters of Northern catalpa. / Photo Credit: Dow Gardens, Dow Gardens, Bugwood.org

Northern Catalpa: Tree with large heart shaped leaves that closely resemble princess tree. However, catalpa has bell shaped white flower clusters and produces long slender bean-like seed pods instead of the capsules. The center of a princess tree stem, also known as a pith, is hollow or chambered on the inside while the pith of northern catalpa is solid without chambers.

Northern Catalpa seed pod and leaves.

Northern catalpa long and slender seed pods. / Photo Credit: Tom DeGomez, University of Arizona, Bugwood.org

Reporting Princess Tree

There is a limited number of known populations of princess tree in Wisconsin. Eradication is still possible. If you think you have found princess tree, please report it to Invasive.Species@wisconsin.gov. At a minimum, please include the location and clear photos of the plant’s identifiable features. Other important details such as population size and landownership are also encouraged.

Controlling Princess Tree

Small plants can be hand-pulled or dug up, but be sure to remove the whole root system as best you can, to keep new sprouts from developing. Due to this plant’s extensive root system, herbicide is the most effective option at removing this tree species. Cut stump applications using systemic herbicide is the most effective control technique. Be sure to read the full directions on the herbicide label to determine mixing ratios, application rates and required safety measures.

Pitch Borer Mass On White Pine

A pitch mass on a tree's main stem.

A pitch “glob”, with oozing pitch running down the trunk of a young white pine infected with pitch mass borer. / Photo Credit: Wisconsin DNR

By Linda Williams, Forest Health Specialist, Woodruff
Linda.Williams@wisconsin.gov, 920-360-0665

Have you seen big globs of gooey pitch on the main stems of eastern white pine trees?  Or maybe you’ve seen them on spruce?

For those with an adventurous side, grab a stick and scrape off some of that gooey glob. You might be rewarded with the sight of large larvae feeding beneath all of that goo. This is the larvae of our native pitch mass borer. Adults are clearwing moths that look a bit like wasps.

Peeling reveals a pitch borer "goo" mass on a damaged tree.

Using a stick to pry away some of the gooey pitch on a tree exposes a pitch mass borer larva underneath. / Photo Credit: Wisconsin DNR

Adults lay eggs on the bark. When eggs hatch, the tiny larvae chew into the bark and begin feeding on the inner bark. They feed enough to irritate the tree, causing more sap and pitch to be produced, which the larvae feed on.

Pitch mass borer can take two to three years to complete development, remaining in that same location throughout their life and continuously irritating the inner bark to promote continued pitch production. Pupation occurs under the glob of pitch and adults then chew their way out. Old pitch globs will harden and darken over time, remaining on the tree for a year or more before finally weathering off.

Hosts include pines (eastern white, jack, scotch and Austrian) and spruces (blue and Norway).

Management on forest trees is not necessary. Severely damaged and deformed trees can be removed during the first thinning. Management on yard trees includes maintaining healthy trees (which are less attractive to the adults), watering during droughts, avoiding pruning during mid-summer (which can attract adults to lay eggs near the fresh wounds), destroying any larvae under the globs of pitch and removing and disposing of severely infested trees.

A pitch mass borer larva on a tree.

Scraping more pitch off a tree’s main stem shows a pitch mass borer larva on the end of the stick. / Photo Credit: Wisconsin DNR

A photo showing the whitish color of some pitch mass borer larvae.

Pitch mass borer larvae can be shades of white to pink, depending on the host. / Photo Credit: Wisconsin DNR

Forest Health Staffers Plan Public Appearances

Workers inspect a tree's health.

Linda Williams, DNR Forest Health specialist for Northeast Wisconsin, inspects a tree during a training session. / Photo Credit: Wisconsin DNR

By Art Kabelowsky, DNR Forest Health Communications, Fitchburg;
Arthur.Kabelowsky@wisconsin.gov or 608-335-0167

Linda Williams, Wisconsin Department of Natural Resources Forest Health specialist for Northeast Wisconsin, will speak at multiple “Learn About Your Land” teaching events scheduled in September.

Continue reading “Forest Health Staffers Plan Public Appearances” →

DNR Participates In Beech Leaf Disease Detection Survey

Map of Wisconsin

A Wisconsin map showing results of a beech leaf disease survey that ran from 2023 to 2026. / Graphic Credit: Wisconsin DNR

By Art Kabelowsky, DNR Forest Health Communications, Fitchburg;
Arthur.Kabelowsky@wisconsin.gov; 608-335-0167

To date, there have been no confirmed discoveries of beech leaf disease (BLD) in Wisconsin landscape, and we are on the lookout for this disease.

The disease is primarily found on American beech (Fagus grandifolia) but can also be found on ornamental species like European, Oriental, and Chinese beech (F. sylvatica, F. orientalis, and F. engleriana). Although it has not yet been found in Wisconsin, recent discoveries of the disease in Michigan and other states highlight the continued importance of monitoring BLD’s expansion.

Continue reading “DNR Participates In Beech Leaf Disease Detection Survey” →